TrackR bravo – The Thinnest Tracking Device. Ever.

(Last Updated On: January 12, 2015)

Lose Things? Relax, TrackR bravo has your back

Holiday Card is Available Here

Isn’t it such a bummer when you lose your keys or wallet? Every time I lose something, I spend 20 minutes looking for my keys only to find them hiding in the most obvious place, possible – usually in yesterday’s jeans or under the couch cushion.

That’s why we invented TrackR, a simple way to keep track of items using your smartphone. After 5 years of R&D, thousands of customer feature suggestions, and 5 product revisions, we are proud to reveal TrackR bravo to the world.TrackR bravo is the slimmest and most elegant item tracking device ever created backed by the world’s largest Crowd GPS network.

Track Anything


Quickly Locate Lost Items

With the TrackR app for iPhone and Android, you can quickly locate items around the home using the distance indicator radar or tap the “Ring Device” button to cause your lost item to ring.

Can’t Find Your Phone? No Problem.

Many phones have been eaten by couch cushions. Press the button on TrackR bravo to cause your phone to ring…and it works even on silent mode.

Track it down. From anywhere

If an item goes missing, TrackR’s Crowd GPS network will help you find it.  When another user of the TrackR app comes within 100ft range of your lost item, you will receive a GPS update of where your item is.

The World’s Largest Crowd GPS Network

Because the TrackR app is built to track any Bluetooth device or Bluetooth tracker device, it’s no surprise we have the world’s largest Crowd GPS network with over 5 million people helping users locate 40 items per minute!See Crowd GPS in action:

Design Driven Product

We took a different approach with TrackR bravo. We focused on making sure we used the best techniques and materials to create the thinnest tracking device ever.

Impossibly Thin

Coin sized. 3.5mm x 31mm diameter. Metal construction. And feature packed.


Custom Laser Engraving

Have each TrackR bravo individually laser etched to display a short message. Have your return information etched into the back, add a nice message for a gift, or use TrackR bravo as a replacement for your cat or dog’s name tag.

Anodized Metal Colors

Customize your devices by selecting one of 4 available colors: Black, Rose Gold, Sky, and Steel. Each color is applied through a metal anodization process in order to maintain the product’s high quality look and feel. Color upgrade for your TrackR devices is just $5 on Indiegogo or you can get a free color upgrade by referring 5 people to visit the page using the sharing tools above, Facebook, Twitter, and email.


The TrackR accessory pack enables you to track even more items with 3 unique accessories:

1) Pet Collar Attachment – A water-proof attachment that easily attaches to a pet’s collar.

2) Steel Key Loop – An extra durable metal key loop that hooks onto not just keys, but backpacks, purses, and more.

3) Water Proof Casing – Take TrackR bravo where ever you want to. Keep track of things at the water park, by the pool, at the beach, or at the lake.

TrackR App


Keep your items at your fingertips

When Chris and Christian first came up with the idea of TrackR, they envisioned transferring the entire “database of items in our head” to our phones, just like your phonebook (remember how you used to know your best friend’s phone number?).

The TrackR app is focused on achieving that vision so you let the app keep track of your items for you.

With the app design, we tried to simplify the entire user interface by enabling users to access core functions as quickly as possible.

It’s of course packed with features:

  • 2 Way Separation Alerts
  • Custom Ring Tones
  • Custom Item Icons
  • Customizable Alert Settings
  • Tracking up to 10 Items*
  • Background Operation

If you have any feature requests or feedback, we would love to hear them: [email protected].

Compatible with iPhone 4s & later, iPad 3rd Generation & later, and Android 4.4 devices with Bluetooth 4.0.  

*For iPhone and iPad. Android varies on manufacturer

Use of Funds

  • App Design and Improvements
  • Production Tooling
  • Antenna Refinement
  • Firmware Refinement
  • Buzzer Cavity Optimization
  • Power Optimization
  • Certifications – FCC, CE, Bluetooth

Let’s get to details

Diameter: 31mm

Thickness: 3.5mm

Battery Life: 1 year replaceable

Battery Type: CR1616 coin cell

Connectivity: Bluetooth 4.0

Device Compatibility: iPhone 4s & later, iPad 3rd Generation & later, and Android devices with 4.4 or above.

About Us

Now that you’ve learned about TrackR bravo, we’d like to take a moment to introduce the minds behind TrackR.

TrackR bravo was developed by TrackR, a Santa Barbara, CA-based startup company. The company was founded by Chris Herbert and Christian Smith, two UC Santa Barbara graduates who met during their college years.

The idea for TrackR began when Chris almost lost his car to the Pacific Ocean because he couldn’t find his keys, ultimately redefining the definition of beach side parking. After brainstorming a solution, Chris and Christian entered into the UC Santa Barbara business plan competition and won.

They began working on TrackR the same day they graduated in 2009 and launched the world’s first next generation tracking device, Phone Halo, at Demo 2010.

Since that time, several revisions of Phone Halo have been released including Cobra Tag, inSite, Wallet TrackR and StickR TrackR.  Each better than the last. Over a quarter of a million devices later, the team is proud to announce TrackR bravo and represents the original vision for the company of taking the database of items in your head and moving that to your phone.


This is our 6th item tracking product and we already have trusted & very capable manufacturing partners. This isn’t our first rodeo but things seem to always come up and will be providing regular updates every 3 weeks to backers.


You’ve heard from us and now we’d love to hear from you.

Please let us know if you have any questions, comments or suggestions!

Email Support at [email protected]

Please note that our team will try as hard as possible to answer any and all questions and comments that are left on the comments page but the easiest way to get immediate assistance is to email our Support Team,[email protected].

Don’t forget to like and follow us for the latest information on all things TrackR bravo!

Like Us on Facebook:

Send us a tweet: @TheTrackR

Contact Chris on the Twitter: @CGherb

(Quick note: I love hearing from backers, Twitter is preferred to email. If you need to email me, cc Support as my inbox is a tad backed up)

For inquiries regarding Distribution, Retail, and Partnerships please apply at:



Please email [email protected] for more information.

For resources visit:


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